Writing a transport job advertisement that attracts drivers

Drivers scan for the licence class first. Say exactly what is required — for example HC with a current work diary, or HR plus a forklift high risk work licence — and separate 'required' from 'desirable' so applicants can self-assess accurately.

• Licence class and any minimum experience on the combination
• Tickets such as dangerous goods, construction induction or high risk work licences
• Trailer or equipment types the role involves
• Whether the operator is fatigue-accredited

Ads that publish the roster pattern, shift window and pay basis consistently attract better-qualified applicants. Where you cannot publish an exact rate, publish the basis — hourly, cents per kilometre, or an agreement rate — and the applicable award or agreement.

Overstating conditions creates early turnover. Describe the corridor or delivery area, typical drops per shift, load handling involved, and whether nights or weekends are part of the roster.

Apply the same job-related criteria to every applicant, keep records of why candidates progressed or did not, and make sure any medical, licence or driving-history checks are relevant to the role and handled in line with privacy obligations.

Transport candidates often hold multiple applications at once. A same-week response, even a decline, protects your employer brand and materially improves acceptance rates on the offers you do make.